Asim Jofa The Syra Edit Kashmiri Embroidered Collection 2022

Zafrean: This winter envision the beauty of Kashmir through the lens of this design worn by stunning Syra Yousuf. Giving nod to the techniques of talabai and sozani creating a stunning piece set in rustic tones. The shirt is showered...

Zalakdozi: Induce some warmth in your wardrobe by donning this timeless design bringing the best of both worlds the traditional aari work uplifted by stylish printed vintage carriage borders adorning the shawl. Syra looks effortless in this aubergine attire fully...

Bagh: A soothing mint green ensemble encapsulates the essence of the floral threadwork reminiscent of that region. Bold all over embroidery is done in shades of tea pink,beige ice blue complemented by depth of maroon and moss green working harmoniously...

Talabai: Transcend yourself in the beautiful valley of Kashmir ensconced in this classic design set off on deep maroon and bottle green. Taking the inspiration from the age old techniques of talaibar and sozani from the Kashmiri craftsmanship this design...

Kashmiri Chai: Syra Yousuf channels the traditional core of Kashmir dressed in this beautiful chai pink attire. Refreshing as your dose of morning tea this design is a treat to behold. Richly endowed with zalakdozi done in ivory thread with...

Neelum: Looking breathtakingly pretty Syra is garbed in a long shirt reminding of traditional phiran of Kashmir. Deep teal gray base is pierced with gray zalakdozi beautifully done in all over seamless pattern glinting with silver sequins, it ends with...

Shalimar Bagh: An immensely rustic design ensues the earthy richness of sozani inspired stitches rendered on nugget gold base etched with gold zari spice up by maroon,dark green and beige thread enchanted into this alluring attire. The subtlety of this...

Dàn: This deep magenta color reflects beautifully on Syra with a loose cut kurta designed with panels elevated by the usage of a brilliant threadwork done in dull teal, mustard and magenta sprinkled with transparent sequins giving this design an...

Kani: Ward off the chills of winter wrapped in this beautifully printed shawl inspired by the antique intricately woven kani shawls, the deep hues imbued in the design gives it a vintage edge complemented by deep plum10 kali long shirt...

Kasheeda Kari: Syra Yousuf looks truly exquisite in this stellar design. Iconic paisley motifs takes center stage in panels and neckline worked in twinkling Indian gold sequins surrounded by maroon,rust,sage green threads articulately used in the whole design ending in...

Sozani: Engulfed by the lush greenery Syra Yousuf stands out dressed in this stunning black dress. Taking a leaf from the fine Kashmiri sozani embroidered shawls this intricate design is built in layers with all over sprinkle on shirt with...

Pashmina: Capturing the true feel of pashmina this design captures its natural hue and texture setting a perfect backdrop for classic kasheeda kaari combination of navy and ice blue threads emblazoned with mirror work feel of 9mm in a loose...